Ecommerce shoppers are more informed than ever, and they’re no longer willing to trust retailers blindly. They want to know that what they’re buying is authentic, wholesome, and of the highest quality possible. When you have a brand new product in your store that consumers can immediately see, you want to make sure it’s the best product photo that you put out there. After all, Ecommerce isn’t as easy as adding some pictures of your products and then letting shoppers see how great they look on the site.
Products need to be accurately captured in order to sell them at their best price and offer the most value for money when shoppers click through from your site. The more time you spend on your photography, the higher the chance that people will find your products irresistible. Here are a few tips for photographing your Ecommerce products effectively so that you get the best shot possible whenever possible:
Look for natural light
Natural, indirect light is ideal for product photography. This doesn’t just make your products look better, but it’s also safer for you, your team, and your products. That’s because most products are more appealing when photographed in natural, indirect light. It’s more appealing for customers. When natural light isn’t available, you can use a high-quality light box to boost the quality of your photos and avoid having to use harsh, backlighting.
Backlighting your products isn’t ideal. Not only does it make them look aesthetically placed, but it can also damage the finish on the product. Backlighting can also make your products look smaller than they are. When you photograph them with their back to the camera, they appear to be much smaller than they really are. If you do have to use backlighting, be careful. You want to avoid using too much light or pointing the light directly at your product. This may cause it to warp or even damage the finish on the item. When possible, you’re better off using a diffuser to soften the light that is being reflected off the item itself.
Don’t forget about detail
You want to make sure that your products are accurately captured in the photos you take. That includes the details, the colours, and the representation of your product. If you aren’t careful, you may end up with photos where the details of your products are completely lost. In these cases, your customers won’t know what your products look like, or how well they’re made. That means that you’ll have to rely on the descriptions and features you’ve already listed on your product pages. Even if you do have the best text and images in the world, they’ll mean nothing if they aren’t accompanied by the right photos.
Use clean, neutral colours
When you photograph your products, you want to avoid using colours that are too vibrant or too dark. These colours may be appealing in real life, but they’re distracting in product photos. You also want to make sure that you’re using clean, neutral colours. That doesn’t mean that you can’t use colours in your photos, they just need to be subtle. For example, if you’re using green in your product photos, you can make that clear but subtle by using a light colour, like beige.
Show your product in action
It’s important that buyers can see your product in action whenever possible. If a potential customer only gets to see a photo of your product, they may not realize that the product isn’t actually being shown. You’ll want to avoid using images that show your product from the side or at an angle. These images can give the impression that your product is smaller than it really is. Instead, you’ll want to avoid using photos in which your product is turned away from the camera. You’ll want to make sure that your product is directly facing the camera and that it’s being used as intended.
Be creative and have fun
You don’t want to get too serious about product photography. That’s not how you want to present your brand and the products within. Instead, you want to make sure that you’re being creative and having fun whenever possible. You can accomplish both of these goals by using props, clean colours, and good lighting. For example, if you’re using white, you can use this as a prop to add interest to your product photos. This can add a pop of colour to your photos, making them more appealing to shoppers.
No matter what your product is, you want to make sure that it looks its best in the photos you’re using on your site. Happy to break it to you that there are AI-driven apps to do the job for you in the field of product photography like Bluehour for Shopify.