It’s no secret that getting your product photos just right is essential to getting people to actually buy it. When it comes to how you design your products and pictures, there are a few tricks you need to know about. There are so many different factors that can have an impact on the way your customers see your brand, especially if you’re selling something that requires visual representation.
That means being able to get great product photos can be a challenge for anyone who wants their brand to sell itself successfully. However, with some forethought, strategic planning, and the right photography tools, it doesn’t have to be as difficult as you think! In this article we’ll cover everything from what exactly goes into good product photography, why it matters so much in today’s retail climate, and how you can start taking amazing pictures of your goods without breaking the bank or hiring a professional photographer.
Happy to break it to you that there are AI-driven apps to do the job for you in the field of product photography like Bluehour for Shopify.
What goes into good product photography?
When you’re selling products, product photography is one of the most important aspects of your marketing strategy. Understanding how to get great product photos is important, because it’s one of the main ways people will learn about your brand and products. And if you can’t get people excited about your products and product offerings, then you have zero shot at selling anything at all. That’s why product photography is so important; it’s one of the ways brands can connect with customers, and without good product photography, you’ll struggle to get new people excited about your brand. Product photography can be broken down into a few key areas:
- The first thing you should do is have a clear idea of what your product is and looks like. Once you know this, you can then plan out your photography process for the product. For example, if you’re taking pictures of a perfume bottle, you can plan out how you want to position the bottle, what light you’ll want to use, and so on.
- Next, you want to decide on how you want your product photos to look. Depending on the type of product you’re selling, you might want your photos to be stylised, minimalist, or something else entirely.
- Then, you need to find the right photography tools to use for your shoot. There are a few different things you’ll want to think about when choosing the right gear for your product photography shoot. For example, you’ll want to consider the type of light you’ll be using, what camera you’ll be using, and any special lighting equipment you’ll need to use.
- Last but not least, you need to have a clear plan for your shoot. It’s so easy to get caught up in the moment during a product photography shoot and end up with subpar photos. Make sure to have a plan for how you want to execute your shoot and don’t be afraid to get someone else to help you out if you need it.
Why it matters so much in today’s retail climate
One of the biggest challenges for businesses in the modern retail environment is getting new customers. Today, it’s easy for anyone to start their own ecommerce business, and the barrier to entry is significantly lower than it was just a few years ago. That means more and more people are stepping into the market to sell products online, and because of this, the competition is fierce. With less room to make an impression on customers, it becomes even more important for brands to get their product photos right. That way, you have a better chance at actually grabbing someone’s attention with your products and brand.
Strategically plan your product launches
It’s important to remember that product launches don’t just happen; they need to be planned out. That way, you don’t end up with a bunch of out-of-stock products that are harder to sell. You also want to launch products when they’re most likely to sell, so you don’t waste precious time and money on products that won’t succeed. The best way to strategically plan your product launches is to think about where you see your brand going in the long term. Once you have an idea of where you want to be, you can start looking at what products you might have on the horizon and planning out how you want to position them. That way, you can get everything in place and ready for whenever your new products arrive.
Know your products inside and out
Before you get to serious product photography, you need to know your products inside and out. As a business, you’ll want to pay close attention to any consumer reports, reviews, and other reviews that you can find on various websites. You’ll want to look at what people are saying about your products and how they’re performing, so you can adjust your offerings and make sure you’re staying on the right path. Once you know your products inside and out, it’s time to get to work learning how to take great product photos. You’ll want to start by researching the best and most popular product photography techniques and picking out the ones that seem like they’d be best for your products. You’ll want to do this because different techniques will produce different results, and that means you can tailor your product photography techniques to nail your shots.
Don’t forget to test your products in real environments
One of the worst things you can do as a business is launch a product that doesn’t work in real environments. This can be anything from launching a product that can’t be washed in a machine, to one that is just completely impractical to use. If a product is in an environment that it simply can’t be in, then you need to remember that when you launch it. This means that you need to test your products in real environments and make sure they work. It might seem like an extra step, but finding out that a product simply can’t be used in the real world will save you a lot of time, trouble, and potential heartache.
Product photography is a crucial marketing tool for growing your business, and it can be a little bit tricky to nail. That's why it's important to take the time upfront to understand how to get great product photos and how they can help your brand. Make sure to plan your product launches strategically, know your products inside and out, don't forget to test them in real environments, and don't forget to keep an eye out for new products that you think might be worth launching! With a little bit of forethought and planning, you can make sure you're getting great product photography for your brand.
Once you’ve found some images you like, you can take it as a reference point and start your own product photography journey using Bluehour for Shopify.
At Bluehour, we help businesses in driving sales with incredible product photos.
Find out how Bluehour can help you create winning product photos for your Shopify storefront, and boost your sales at https://www.bluehour.app/