Today, online shopping is a booming trend that has completely changed the way we shop. You no longer need to travel to the nearest mall or outlet center to buy your favorite clothes, shoes, and accessories. Instead, you can browse through hundreds of retailers and purchase anything you like from anywhere at any time. To make these transactions even easier for shoppers, many e-retailers have turned product photography into an art form.
It not only helps shoppers visualize what they’re buying but also makes it easy for them to compare similar products to find the best option for their wardrobe. In this blog post, we’ll talk about everything you need to know about product photography if you run an ecommerce business. From understanding the importance of product imagery and how different types of images can impact your sales, to understanding which camera setting is best for your photos and why certain colors work better than others on online retailers.
What is Product Photography?
Product photography is the photography process of creating images of products for use on ecommerce websites and retail marketing materials. Product imagery can be created for a variety of different reasons. The two most important reasons for creating product imagery are to help shoppers visualize the products better and to help retailers better understand their products. When shoppers can visualize what a product looks like, it helps them pick the right option for their wardrobe. This can be especially crucial for high-end products, which may not be visible well in a store but look very different online. With product imagery, customers can also easily compare similar products from different retailers, since the products will look much nicer in the online stores. Product imagery can also provide a visual representation of your brand. You can visually communicate your tone, style, and message by using product imagery that follows the branding guidelines of your company. You can create a brand voice by using imagery that matches the color palette of your site or incorporates the logo of your brand. You can also add visual interest by using patterns, graphics, and images with lighting and shadows that help customers visualize the product better.
Happy to break it to you that there are AI-driven apps to do the job for you in the field of product photography like Bluehour for Shopify.
Different Types of Product Imagery
- Product shots:
These are the basic images of a product. For example, you can use a product shot of a toaster to represent a brand that sells kitchenware. Or you can use an image of a cup of coffee to represent a brand that sells coffee beans. You can also use multiple product shots together, one above the other, to show a product layered inside another product.
- Product close-ups: Close-ups are images of a product that are zoomed in on a specific area, like the handle of a mug, the interior of a shoe, or the clasp of a necklace. These images can be especially helpful for products that come in multiple different sizes, since the customer can zoom in and see the details of each size better.
- Product shots with props: You can also add props to your product shots to add visual interest and make your products look more appealing. For example you can use a wooden spoon with a cup of coffee to make your coffee look more appealing. Similarly, you can use a glass of wine with a product to make it look more appealing.
The Importance of Color in Product Imagery
Color plays an important role in product imagery. The primary color of the product should be used to represent the brand and style of the product. You can add accents of other colors to create visual interest and make the product look more appealing. If the product has multiple colors, make sure that they’re all used to represent the brand and style of the product. If a product has a blue and green interior, use blue for the interior and green for the exterior. If the product has a red exterior, use the red color for the product. Similarly, if the product has multiple colors, make sure that they’re all used to represent the brand and style of the product. If the product has a primary color, make sure that it’s used to represent the brand and style of the product. Similarly, if the product has multiple colors, make sure that they’re all used to represent the brand and style of the product.
The Right Bulky Object Can Dramatically Improve Your Photos
One of the best things you can do to improve your product images is to use a bulky object to represent a specific part of your product. For example, if you’re selling a pair of shoes, you can use a bag or a box to show the shape and size of the shoe. A bulky object can help customers visualize a product better and make it seem more appealing. If your product doesn’t have a bulky object that represents a specific part of the product, you can easily create one. You can use a wooden spoon to make the product look more appealing, a coffee mug to make it seem more appealing, or a shoe box to make the product seem more appealing. When you use a bulky object to represent a specific part of your product, it can help customers visualize a product better and make it seem more appealing. Similarly, if your product doesn’t have a bulky object that represents a specific part of the product, you can easily create one. You can use a wooden spoon to make the product look more appealing, a coffee mug to make it seem more appealing, or a shoe box to make the product seem more appealing.
Whether you run an ecommerce store or a brick-and-mortar store, product photography is an integral part of marketing your products and driving sales. Before you take your first product photo, be sure to understand the importance of product imagery and how different types of images can impact your sales. When you use the right camera settings and incorporate the right type of imagery, your product photography can do wonders for your business.
Once you’ve found some images you like, you can take it as a reference point and start your own product photography journey using Bluehour for Shopify.
At Bluehour, we help businesses in driving sales with incredible product photos.
Find out how Bluehour can help you create winning product photos for your Shopify storefront, and boost your sales at https://www.bluehour.app/