Stand Out on Instagram with These Product Photo Tips

When it comes to building your brand and attracting new customers, you can’t really beat the power of visuals. After all, a picture is worth a thousand words — or in this case, a million followers. To effectively take advantage of Instagram as a marketing tool, you need to understand how the platform works. In this article, we will explain some product photo tips that can help you stand out from the rest.

From taking photos of your products to tagging them in a relevant way and setting up an attractive layout for your images, there are many things you can do to make sure your photos get plenty of likes.

Be authentic

Successful Instagram marketing will rely heavily on the authenticity of your products and brand. When choosing which photos to post, consider using those that best show your products in use and that best demonstrate the quality of the items you sell. For example, you might post an image of your product alongside an image of a customer using it, or one of you wearing one of your products. Similarly, you could post images of your products as part of a larger creative image, like a collage. These types of posts not only demonstrate your products, but also show the personality of the brand and its founder. Although you might not be able to control what other people think about your brand and products, you can do your best to show people the real reasons they should purchase from you.


Have a plan

Before you start posting product images, you should first think about your overall strategy. What are you hoping to achieve with your Instagram marketing efforts? What are your goals for the platform? Once you have this figured out, you can create a more tailored strategy for your Instagram posts. Doing this can help you focus your efforts more effectively, and it can also help you avoid accidentally posting irrelevant content. When you have a plan in place, you can make sure that your Instagram marketing efforts are more effective and less time-consuming. Make sure that your Instagram strategy includes a plan for how you will use the photo and video features on the platform.


Show, don’t just tell

When taking product photos for Instagram, you should try to show your products, rather than just tell about them. This can be tricky at first, but with some practice you can get better at it. If possible, get a few friends to take different photos of your products in use, which can help give your images more authenticity. Posting product images that show your products in action will help to boost your engagement levels and make your products seem more appealing to potential customers. 

When it comes to product photography AI apps like Bluehour for Shopify can come handy, which helps businesses in driving sales with incredible product photos. 



Be neat and tidy

When taking product photos for Instagram, you should make sure that they are neat and tidy. This will help to maintain a clean look for your images and make them appear more polished than those taken by your competitors. Ideally, you should have your Instagram set up and ready to go before you head out to take any photos. This way, you can ensure that your images are as tidy as possible and that there are no distracting elements in the photos themselves. By tidying up your product photos, you can help to make your brand seem more polished and appealing.


Use props and backgrounds

When taking Instagram product photos, you should try to use props and backgrounds to help to add more visual interest to the images. For example, try using a clean white backdrop with your products, or incorporating a few decorative items, like vases or plants, into your photos. This can help to boost their visual appeal and make them appear more appealing to Instagram users, as well as giving your images a more finished look. When taking product photos for Instagram, try to keep your products in the frame, but don’t force them into the shot if they don’t naturally look comfortable in the surroundings.


Edit your photos mindfully

Unlike traditional photography, there is no “perfect” product photo on Instagram. As a result, you will need to edit your photos often, especially if you are posting multiple images in a single post. You should also edit your photos before you post them, to make sure that there are no distracting elements in the photos themselves. When posting product images, try to keep your Instagram posts as short as possible, to deliver your key message in a crisp way.


Don’t be afraid to use color

When taking product photos for Instagram, you should try to be as creative as possible when it comes to the colors you use. This can help to make your images stand out, as well as make them more appealing to Instagram viewers. You can use the color blue to help boost the appeal of your images, as well as using bright and eye-catching colors to help to draw attention to your products. When it comes to choosing the right color scheme for your products, you should keep in mind your brand. For example, you might want to use more calm and serene colors for a brand that wants to portray a more tranquil image, or you might choose more vibrant colors for a brand that wants to stand out.


Bottom line

Whether you are looking for ways to boost your current Instagram followers, or to attract new ones, these product photo tips will help to bring your brand to life on the platform. By following these tips, you can take your Instagram marketing to the next level, increasing the amount of engagement your posts receive and boosting the amount of sales you generate on the platform. With the right product photos and creative ideas, you can create engaging Instagram posts that help to boost your brand and attract new customers.