In order to build an attractive Instagram profile for your store, the most important factors you need are good photos and interactive videos that showcase your products exactly how they are in real life. This helps customers choose the right product from the many options.
According to Statista, there are 1386 million active users on Instagram as of 2022. Hence, people take advantage of it to sell their products and reach out to many more people. By building a creative profile, you can turn your Instagram followers into customers. Just like using Amazon, Flipkart, or any other e-commerce platform, Instagram allows you to not only sell your products but also connect with customers personally. In order to build an attractive Instagram profile for your store, the most important factors you need are good photos and interactive videos that showcase your products exactly how they are in real life. This helps customers choose the right product from the many options.
Your product photography will go more effortless if you have a collection of tools that you use frequently. You may develop a consistent style that will increase the recall value of your brand by using consistent lighting, editing, colours, and props. A good product photo also helps to reduce product returns by not misleading customers. More customers mean more sales. Creating a connection with your followers will also help your business grow as they will eventually suggest your store to their friends and family.
As Instagram is a visual platform, it is worth posting recognizable pictures consistently. It is important to make your products easy to discover. The most important aspect of product photography is proper lighting. Using natural light can be a safer option, but as it is not under our control, natural light can be a little problematic at times. Another area in product photography that you should concentrate on is backgrounds. A strong background will strengthen the narrative while revealing important details about the product and substantially improving your photograph. The background is as important as the subject. For easy and affordable white backdrops, you can use foam boards. If you want different varieties of backgrounds such as pattern, contextual, solid, etc., it is best to download a photo editing app that provides various affordable background templates. The quality of your product images directly impacts the perceived quality of your product. So if you have low-quality images, people will think your products are also low-quality.
Bluehour assists e-commerce businesses in increasing sales with stunning product photography. Increase your customer engagement, with product photos that stand out using Bluehour today.