A large part of the purchase decision is influenced by the subliminal processing of the visual impact a product photo has on a visitor. The key is good merchandising, and in webstores, that equates to great product photos.
Are you a seller using Shopify for your webstore? While you were making your decision to venture out into selling or dropshipping, you would have looked at the most lucrative product categories of Shopify or Amazon stores.
With a wide range of products and categories to choose from, sellers often spend a lot of time narrowing down their search and finding the best niche to focus on.
Which product categories have the most or least competition? Which one has higher profit margins? And how does your product offering measure up against the leading stores in your chosen category?,
are key to your decision to launch.
Here is a brief look at the top 5 categories of merchants using Shopify.com :
Clothing (27.7%), Jewellery & Watches (12.5%), Home & Garden (12.4%), Fashion Accessories (5.5%) and Health & Beauty (4.5%).
If your merchandise falls into any of these categories, you would have understood the importance of good product shots by now. We had, in an earlier blog, published some riveting stats on how product photos impact engagement, sales and post purchase dissonance. The purpose of this article is to remind you of what you already know: Why are product photos so important in these top categories on shopify.com?
The sweeping answer is that a large part of the purchase decision is influenced by the subliminal processing of the visual impact a product photo has on a visitor. But as a company founded by photographers, we are trying to lay it threadbare for you: it lets the visitor create a mood that compliments (or not) the written information. You want to merchandise an apparel? The best way is to merchandise it as it is worn - on a person. A watch or a fashion accessory photo that is well lit , has no background clutter and shows the minutest of details validates the product description.
The key is good merchandising, and in webstores, that equates to great product photos. It is classic visual merchandising logic. “Show your product in the best possible light and angle”
Our ongoing A/B tests have confirmed this over and over. And you already know this!
Professional quality product photos with AI assisted visual guides, background removal and retouching combined with auto generated keywords - this is our super-short value proposition to help you save money and time. All this while giving your listings a quality and consistency that reflects your brand.
Have you just started your webstore on Shopify.com? Head over to our sign-up page to know more, try out our solution and avail early bird offers.
Do you have an established store with hundreds of products listed, and dreading the task of converting all the present photos to better ones? Fear not, Bluehour’s workflow is friendly to mass listings too.