How To Take Stylish Product Photography: A Step-by-Step Guide

What do you see when you look at an ordinary product photo? Probably, nothing more than a boring picture of a boring product. What’s even worse is that most of these photos tend to blend in with the rest, barely standing out from all the other stock images you see online every day. In other words, it’s time for you to change all that!

Before we get into actionable steps on how to capture stylish product photography for your e-commerce business, let’s first understand why this is so important and why it matters so much. After reading this article, not only will you learn how to take stylish product photography using apps like Bluehour for Shopify, but also why it matters so much and why your e-commerce business needs effective style-focused photography instead of just any old shots.
What is Stylish Product Photography?
Stylish product photography refers to the art and technique of capturing images that depict the product in the best possible light and give it the right amount of attention it deserves. A well-executed stylish product image will make potential customers go wow at how beautiful this product is while also making them crave it. And while there’s no doubt that creating stylish product photography is beneficial for your business, it is also important to understand what makes it stylish and how to achieve it.
These are the 3 major concepts to keep in mind when creating stylish product images: 
  1. Light - The light in an image is just as important as the subject and the setting, if not more so. You see, a beautiful product photo is one that shows all of its beauty, not some of its beauty, and leaves the rest in darkness. That's why you need to work on your light, and not just on your posing or your angle. -
  2.  Focus - An image that has blurred focus, i.e., one that's out of focus, just doesn't look good at all, no matter how beautiful your other features may be. So, how to fix this? Easy, just move closer to the product — not farther away, mind you. 
  3.  Depth - The final thing to understand when creating stylish product photos is depth. This is one of those things that you can’t really explain in words but you know it when you see it.
Why is Stylish Product Photography So Important?
As the world’s largest marketplace, and the place where over 70% of e-commerce business owners get their products exposure, it’s important to have quality and effective product photos for your listing. Why is that? Because otherwise, even if your products look gorgeous and have incredible features, customers will get bored simply looking at them and then go on to the next product listing.  Bluehour for Shopify helps Shopify businesses to create hassle free product images using AI-driven approach.
With that in mind, stylish product photography helps boost your conversion rate. That’s right, it helps you get more sales by engaging your customers and making them feel a sense of awe at how beautiful your products are. In other words, it helps you stand out from all the other e-commerce businesses online by visually enticing your customers by making them go wow at how gorgeous your products are. And with that, you also boost your brand awareness and become more memorable to your potential customers, as they’ll be talking about your products and brand name for a longer time, giving you more chances to make sales.
How to Take Stylish Product Photography?
Now that you know what it takes to create stylish product photography, you can get started by following these easy steps: -
  1. Choose the right angle - First things first, you need to pick the right angle for your product photography. What angle you choose will depend on the environment you choose to shoot in. 
  2. Pick the right lighting - Now that you have the angle figured out, you need to decide on the lighting. While some lighting styles are good for indoor product photography, you can also choose outdoor or artificial lighting for your shots. 
  3. Props are an important part of product photography - That’s right, you may have already known this one, but it’s important to keep in mind because it’s one of the aspects that makes your product photos look more appealing. - Pose your model - Once you’ve picked the right lighting and angle, you can move on to posing your model. That’s because posing is actually one of the most important parts of creating stylish product photography. 
  4. Make sure to edit your photos using  Bluehour for Shopify - Once you’ve taken your product photos, you’ll need to edit them to make them look better. That’s because, even though your product shots may have been great at first, the lighting or angle may have changed, making them look worse than before. 
3 Things to Watch Out For When Taking Product Photos
Now that you know what you need to do to create stylish product photography, it’s time to understand what to keep in mind when shooting and editing your product photos. After all, these are essential aspects of stylish product photography and without them, your photos will not come out looking good at all.
As you can see, creating stylish product photography is not as hard as it may seem. With a little practice and patience, anyone can do it. And that’s why it’s important for you to master this art so that you can stand out from the rest of the e-commerce businesses online. 
At Bluehour, we help businesses in driving sales with incredible product photos.
Find out how Bluehour can help you create winning product photos for your Shopify storefront, and boost your sales at