How To Increase Your Customer Engagements with Product Photos
A company’s products and services can often feel like a maze, with customer expectations changing from day to day. In order to keep customers engaged and inform them about the new features or updates that the company has made, you need to create engaging product images that customers will respond to.
Just one picture worth millions… Product images are the first impression that a customer gets of your brand. You need to make sure it’s an impression that sticks. If you want your high-end fashion brand to stand out in the crowd, you might want to avoid using stock photography because it doesn’t necessarily convey your message well. However, if you’re looking to get new customers excited by showing off how fresh and different your products are, then investing in some high quality product photos is going to go a long way towards helping you achieve those ends.
What makes a great product photo?
Some great examples of product photography are those that show off how the product is used. If your product is a couch, the best way to show customers how they can use your product is by showing someone sitting on it, or perhaps lying on it, or perhaps in some other way that uses your product. Another great way to show off how your product is used is by having someone with contrasting skin colour, or wearing a different outfit, use your product. Doing this will allow you to highlight the diversity of your product and its users, while also helping to demonstrate how your product can be used in different kinds of ways. Another great way to boost customer engagement with your product photos is to show off what you offer that sets you apart from your competitors. If you have a product that helps to remove stains from clothes, for example, perhaps you can show off how you can use that product to remove stains from a blue shirt, or a pair of jeans.
Don’t over-photoshop your photos
While you may want to create high-quality, professional product photos for your brand to help convey a sense of quality and professionalism, you don’t want to go overboard by creating fake products or using really weird lighting. In fact, you want to steer clear of anything that might feel fake or silly, as this can easily ruin a great photo. Avoid placing your products in weird or unrealistic lighting situations, and instead, choose photos that rely on natural light. You don’t need to create over-the-top lighting effects, you just want your products to look like they’re sitting in a normal room. While it’s fine to have your product in a bright colour, you want to avoid photos that look fluorescent or too bright. Instead, select photos that have a more natural or subtle colour palette.
Make sure your product appears natural in the photo
It’s important to avoid having your product look too unnatural in its photos. You don’t want to go overboard by having your products look too clean or too sterile, but you also don’t want to have them appear too messy or unkempt. If your products are high-end fashion items, it’s fine to have them look nice, but you want to avoid making them look like they’ve been dragged across the floor. In order to avoid your products looking too unnatural, or having them appear too clean or too sterile, you want to rely on natural lighting as much as possible. Natural lighting will help your products look realistic, while also being more flattering to the colours of your products. It’s also important to keep in mind the colours of your products. You don’t want to select a colour palette for your product photos that is far too contrasting to your products, as this can easily make your products look tacky if they’re a high-end fashion items.
Show off how the product is used
When selecting product photos, you also want to think about how you can show off how your products are used. For example, if you sell a high-end coffee machine, perhaps you can show coffee beans being ground. This can help customers understand how their coffee will taste after the coffee is brewed by the machine. Another great way to boost customer engagement is by showing off how your products are used is by having someone with contrasting skin colour, or wearing a different outfit, use your product. Doing this will highlight the diversity of your product, while also helping to demonstrate how your products can be used in different kinds of ways. Another way that you can boost customer engagement is by selecting product photos that highlight how your products are used. For example, you can select product photos that have consumers in different scenarios, or wearing different outfits, using your products.
Have employees use the product in your photo
Another great way to boost customer engagement with your product photos is to have employees use the products in the photos. Having employees use the products in your photos can help to boost customer engagement because it will show customers how your products are used in real-life scenarios, which can help to convey more information about your products. It can also boost customer engagement by increasing the perceived quality of your products by customers, as they will see employees using the products in real-life scenarios.
Choose which angles to include in your photo
Another thing to keep in mind when selecting product photos is the angles that you want to include in your photos. It’s important to think about the angles that you want to include in your photos so that you can ensure that customers get the impression that the products are in a real-life setting. You don’t want to select product photos that are too close-up, as this can make your products look cheap and tacky. Instead, select product photos that have your products in a more natural or relaxed pose. Similarly, you don’t want to select product photos that are too far away from your products either, as this can make your products look small and insignificant. Instead, select photos that have your products in a more “normal” distance from the camera.
The best product images are those that show off how the product is used, demonstrate what your product offers that sets you apart from your competitors, and have your employees using the products in the photos. These types of photos are going to boost customer engagement, help potential customers understand how your products are used, and give your customers the impression that your products are of high quality. It’s important to keep these tips in mind when creating product images, as they are all important factors that can help boost customer engagement with your brand and product images
At Bluehour, we help businesses in driving sales with incredible product photos. Increase your customer engagements, with product photos that stand out using Bluehour today.
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