Do you sell products? If so, then you’ve probably experienced the struggle of trying to get your sales and marketing message across. You may have even read through our article on how to increase sales with your marketing strategy. But what if we told you that there was an even easier way to tap into the power of your marketing efforts?
That way is through product photography. Why? Because a product photo can make all the difference in increasing conversions and encouraging people to buy from you rather than from your competition. In this blog, we will be talking about everything from choosing the right lighting for your product photos to creating a captivating image that not only captures attention but also encourages people to take action.
How to Create Captivating Product Photography That Increases Conversions
Whether you’re selling products online or at physical stores, successful marketing efforts require that you find a way to capture people’s attention. The first and most important step in doing that is by creating captivating product photography.
Without a good product photo, your sales and marketing efforts may fall flat. That’s because no matter how great your product is, all it will ever be is a piece of plastic or a jar of honey if people don’t know the first thing about it.
At the same time, if you’re selling products that have little to no value, then it doesn’t matter how well you photograph them. People who buy those kinds of products are often doing so out of desperation, and they’re not likely to be looking for anything but the cheapest thing they can find.
The best way to increase sales with your marketing efforts is by creating product photography that is both creative and effective. Let’s get started with the steps you can follow to increase sales with your marketing efforts.
Be sure to shoot in RAW format
If you’re trying to find ways to increase sales with your marketing efforts, then you should definitely consider shooting in RAW format. This format allows you to capture all of the details and colours in a photo without any of the compression that happens in a JPG format.
While you might be tempted to use a JPG format for your product photos because it’s the format most people are used to seeing products in, using this format may actually be hurting your marketing efforts.
JPG images tend to be smaller in size than RAW images, meaning that people are less likely to view them in large sizes on social media than they are to see a RAW image. Additionally, many search engines like Google and Bing now penalize websites that have a large amount of low-quality images.
If you are new to product photography take help of AI-driven apps to boost your sales like Bluehour for Shopify.
Use artificial lighting for your product photos
There are a number of things to consider when it comes to lighting for your product photography. First, you’ll want to think about the time of day that you’re shooting your photos. Are you shooting them in the morning when the light is likely to be more natural-looking? Do you prefer to shoot your photos at night when there is likely to be more artificial lighting?
Next, you’ll want to think about the amount of artificial lighting that you’re using. Sure, you can create some beautiful images using artificial lighting, but for many products natural lighting is ideal.
For instance, when it comes to selling products that make use of colour, you’ll likely find that natural lighting yields better results than artificial lighting. Furthermore, relying on natural lighting can help you save money as you won’t have to worry about getting expensive light sources to take good photos.
Don’t forget about colour in your product photography
When it comes to choosing the right lighting for your product photography, it’s easy to get caught up in the details and forget about the important things. Namely, don’t forget about colour in your product photography.
Many people think about lighting when it comes to product photography, but colour is often the first thing that comes to mind for people when they think about photography.
Colour will often play a big part in how people perceive your product, and having the right shade of colours can be a great way to make your products stand out from others.
If you’re selling products that involve a colour palette, then don’t forget to include those colours when you’re choosing light and shooting your product photography.
At Bluehour, we help businesses in driving sales with incredible product photos.
Find out how Bluehour can help you create winning product photos for your Shopify storefront, and boost your sales at https://www.bluehour.app/