E-commerce has grown into a $200 billion industry in the past decade. It’s growing even faster, with new products and services added to the market every day. If you’ve got a product or service you’d like to sell, there are plenty of e-consumers out there looking for new things to buy.
And if you’re an e-commerce site or marketplace, your shoppers expect realistic imagery of the products they see on your site. In other words, shoppers want to see what they’ll get before they buy anything - not after they have it in their hands. You can capitalize on your viewers’ desire for realistic imagery by becoming a product photographer. Here are some things to keep in mind when contemplating whether becoming a product photographer is right for you and your business as well as your images.
What Does Product Photography Mean?
To understand why you might want to become a product photographer, you first need to understand what product photography is and why it matters. While you may think of an images’ subject matter as the most important thing about an image, it’s actually the image’s composition that drives the viewer’s emotions. To take advantage of that composition and the emotions you’re trying to evoke in your viewers, you need to know what makes an effective product photography image. Product photography is basically photography for selling technique. The goal of product photography is to communicate your brand’s image in a way that appeals to your e-commerce customers’ tastes and preferences. This is achieved by using images that are appealing in terms of composition, color, and texture. This is why so many product images are full of vibrant colors, striking patterns, and interesting textures. Happy to break it to you that there are AI-driven apps to do the job for you in the field of product photography like Bluehour for Shopify.
Find Out Where to Find Product Photography Inspirations
Finding images is important when you want to become a product photographer. In order to make your images as appealing as possible, you need to come up with your own imagery. And where do you find imagery to inspire your photos? Well, that depends on what kind of images you like to shoot. If you’re into professional photography, or even if you’re not, there are many resources you can use to find product photography photos. A good place to start is by using visual search engines. These engines let you search for images based on a variety of features, including the images’ content. Once you’ve found some images you like, you can take it as a reference point and start your own product photography journey using Bluehour for Shopify.
What Are the Qualities of Good Product Photography?
In order to understand how to become a product photographer, you first need to understand what the qualities of good product photography are. When it comes to product photography, the most important qualities are composition and lighting. A photo that has a balanced composition, meaning that the subjects are in the center of the frame, the subject is the actual product, and the background is unrelated is more likely to make a buyer feel what you want them to feel.
Get to Know the Brands Using Your Marketplace
As much as you may want to take pride in your work, the fact is that only you know your business best. That means you need to get to know your brands and the people behind them. You can do this by meeting with the people behind your brands, and asking them questions about their products, their experience with your marketplace, and their customer feedback.
As you can see, becoming a product photographer isn’t as simple as snapping a few photos of some random products. You need to be in tune with the composition, lighting, and textures that appeal to your customers’ tastes and preferences. And you can always rely on apps like Bluehour for Shopify.You also need to know your brands and the people behind them. When you’ve got all that down, you’re on your way to creating some truly effective imagery.
At Bluehour, we help businesses in driving sales with incredible product photos.
Find out how Bluehour can help you create winning product photos for your Shopify storefront, and boost your sales at https://www.bluehour.app/