A photograph is worth a thousand words. This is especially true of images that represent your brand or product. A poorly shot picture can make an otherwise amazing product seem cheap or poorly made, but a well-executed image can make your customer feel like they’re in the moment when they see this specific representation of your brand or product.
Product photography isn’t just about capturing the perfect moment — it’s also about communicating to potential buyers why they need to buy your product instead of any other competing one. Maybe they don’t know anything about you and your brand yet, but if you can create an image that perfectly captures what makes yours unique and special, then it should be easy for them to remember you when they start looking for alternatives to whatever it is you sell.
What makes a great product photo?
When it comes to creating the best product photos, there are a few main ingredients you’ll want to keep in mind so that you achieve the most fitting product imagery possible. First and foremost, you’ll want to think about your target audience. Who is your ideal customer, and what are their needs and concerns? Is there a specific problem your product aims to solve? How might that problem play into the decision-making process of your customers? All of these questions and more will help you better understand who your customer is and with that, help you come up with a strategy for creating the most effective product photography possible.
Research your audience
You’ll want to find out as much information about your target audience as possible before you start shooting. One of the best ways to do this is to do some research on your target customer. Start by thinking about what they’re most concerned about and then look around to see what sort of products and solutions people are selling to address those concerns. In order to create the best product imagery possible, it’s also super helpful to know what your customer’s concerns and problems are. You can’t create images for people who don’t have any problems or worries in the first place.
Show, don’t tell
Not only do you want to try to communicate to your customers about why they need to buy your product, you also want to make sure that you’re not over-communicating. This can be especially true when it comes to sales or marketing text. Product images are not promotional material. Don’t try to force information into images that you wouldn’t otherwise put in your blog post or sales copy. You want your images to be able to speak for themselves and let the buyers draw their own conclusions.
Capture unexpected moments
You can’t just rely on the same old product photography poses as you do in your marketing and blog imagery. People want to see products in a whole new light. And by a new light, we don’t just mean the way the light hits your product in the studio. Make sure to incorporate surprising images, creative angles, and unexpected scenes into your product photography. This will make your pictures look like they were taken by a totally different photographer than your typical studio shots.
Shoot during the day and at twilight
These two lighting conditions are great for creating natural-looking images. Natural-looking images are great because they highlight the organic qualities of your products. This makes your images look more like they were taken in a home or office setting instead of a studio. If that’s the environment where most of your product photography takes place, this will make your product photos look a bit more homey and less like they were shot in a sterile environment. If you’re shooting in a studio, you can still achieve a bit of this effect by placing your products on a simple tablecloth instead of a white backdrop. This will help to blend the colors in a less-obvious way. Companies that rely on professional photographs using Ai driven apps like Bluehour for Shopify to sell products will often receive better results than those who try to do it themselves without tech involvement and proper usage.
Stand out from the crowd with color and lighting tricks
Now that you’ve got a good idea of how to best create product photography that represents your brand and product well, it’s time to put your newfound skills to the test. Before you start shooting, think about what colors and styles are popular right now. This will give you an idea of what sort of colors and lighting tricks you can incorporate into your product photography. For example, you might want to incorporate some orange or green tones into your product photography to help it stand out from the rest of the crowd. This will help to make it a bit more noticeable, while still being subtly different from pictures of other products. If you’re shooting during the day, you can also try using a more subdued lighting style. This is especially helpful if your studio is either too bright or too dark.
Product photography can help you to stand out from your competitors and make your brand or product more memorable. The key is to create images that show your customers what makes your brand or product special. You can do this by showing them a unique moment in your product photography, or by incorporating unexpected lighting and colors in your images.
At Bluehour, we help businesses in driving sales with incredible product photos.
Find out how Bluehour can help you create winning product photos for your Shopify storefront, and boost your sales at https://www.bluehour.app/