Today, we live in a visual world. Images are what capture the attention of your target audience. They’re the first impression, and it’s important that you provide them with images that leave them wanting more with their next view of your brand.
Even if your product is not visually striking, there are ways to make sure it has high-quality images that help sell your customers on buying it. This blog explains how to create commercial product photography that will wow your target market and boost conversion rates as well as increase sales.
Understand Your Market
As your product is being photographed, it’s important to first understand your market and its needs. Is your product a necessity? A luxury? What’s the average price range? Are there any relevant reviews you can use as references? Understanding your market will ensure that you shoot images that resonate with them and make them want your product even more. Understanding your brand’s needs will also help you choose the best props and set your products up in a way that shows the best light possible on them. You don’t want to waste your time taking photos that don’t help your brand at all. Make sure you’re considering your market and the needs of your potential customers when creating new product images. Companies that rely on professional photographs using Ai driven apps like Bluehour for Shopify to sell products will often receive better results than those who try to do it themselves without tech involvement and proper usage.
Shoot Consistent Images
This is an obvious tip, but one many don’t follow. If you’re taking multiple images of a product from multiple angles, you’ll want to make sure you take the same images. The same angle, the same positioning, and the same lighting may work great in one image, but if you take a different one that’s the same angle, it may not work as well. You want to make sure to shoot consistent images so that their aesthetic is consistent. You don’t want to waste time retaking the same images again and again. Look for ways to include props in your images to help keep things consistent. Even if you don’t use the props themselves, they’ll still be there in the image.
Create Stunning Shots
While you want to shoot images that are consistent, you also want to make sure to shoot images that are stunning. They shouldn’t be too busy. They shouldn’t be cluttered. They should be simple. They should be precise. When shooting commercial products, you want to think about two things when creating new images. What do your customers want to see? What do you want customers to see? This will help you choose the best shots for your brand. For example, if your product is for beauty products, you’ll want to create shots that show off their colors and how they look on the skin. If your product is for food, you’ll want to create shots with a perfect aesthetic. The best way to create stunning images is to start with inspirational shots and then add your product to them.
Incorporate Color Correcting
Color correcting is when you correct the color of an image. It’s important to make sure that the lighting of your studio and the color of the walls in your studio are consistent with what you want to shoot. It’s also important to make sure you’re not over-correcting. A lot of people over-correct their images because they want to make the colors of their images pop the most. However, this just results in overly-correct images that are not pleasing to the eye. It’s important to make sure that you’re not overly correcting so that you don’t make your images seem fake. You can use your camera settings and a photo editing app to help get your color correcting right. You can use different settings, such as black and white, sepia, and grunge to help get your images right.
Don’t Be Afraid to Show Off Your Product
Many people shy away from showing off their product in their images because they are afraid they will ruin the aesthetic with their product in the image. This is not true. In fact, showcasing your product in new and interesting ways will draw attention to it and make customers want to see it. When showing off your product, you can create shots with your product in them with different props, show it while it’s being used, and use it in different lighting angles. You can also use your studio to create shots that include your product. For example, if you’re a fitness brand, you can create shots that incorporate your product in the studio. If you’re a food company, you can create images of your product when it’s being used as an ingredient. You can also create images that include your product in different settings to help draw attention to it. For example, you can create images in a restaurant or a coffee shop to help customers see your product differently and make them want it even more.
Creating stunning images of your products is essential to increasing sales. The best way to do this is to look at your market and their needs and create images that address those needs. You can also incorporate color correcting and show off your product in your images to help pull those customers in even more. These tips will help you create commercial product photography that will wow your target market and boost conversion rates as well as increase sales.
At Bluehour, we help businesses in driving sales with incredible product photos.
Find out how Bluehour can help you create winning product photos for your Shopify storefront, and boost your sales at https://www.bluehour.app/