3 Ways Artificial Intelligence Helps You Shoot Better Product Photos For E-Commerce
If your e-commerce business sells anything, it’s probably a product. And not just any product — yours. In order to show off your wares and entice customers to buy them, you need high-quality product photos. But what does that even look like?
How can you get the perfect shot of the thing your company stands for? AI can help! Here are three ways artificial intelligence can help you shoot better product photos for e-commerce businesses.
Automatic Color Matching
Artificial intelligence can help you with the color matching process. Color and tone have a huge impact on how a product photo feels. A photo with the right balance of light and dark colors, as well as a high contrast ratio will make the product look more premium, and less like a box of paper towels. AI can also help with matching the color of the environment and the color of clothing. You want to take all of these factors into account when shooting your product photos. You don’t want your product photos to look like they were shot in a garage. AI can also help you find the right color temperature to fit with all different lighting conditions. There are many different lighting situations, and AI can help you find the best color fit for each one.
Explain what you want to see
Artificial intelligence can help you with creating and editing your product photos. For example, if you’re selling a clothing range, you want to make sure that your photos show off the color and style of the collection. If you’re selling food, you want to make sure that your photos accurately depict the ingredients and how they look when served to a customer. A product photo should not just be of the product itself, but also of the setting and room where the photos were taken. AI can help you find the best angles, lighting, and editing tools that will help you create the best product photos possible.
Have a test shot before the shoot
It’s always good to have a test shot ready for your product. This will help you find the right lighting and environment for your product photos. You want to make sure that the right light is hitting the product to look its best, but you also want to find the right way to have your product in the shot. If your product is a suit, you don’t want your test shot to be a photo of a suit hanging on a wall. You want to find a way to have your suit in the photo. A good tip for this is to find a similar product or piece of furniture that will work well with your product. This will help you find a way to seamlessly have your product in the shot. To work out the perfect product background you can use Bluehour for Shopify which can help you create winning product photos for your Shopify storefront, and boost your sales.
A few clicks and you have a professional product photo right there.
Use an automated tool after the shoot
When it comes to editing product photos, you want to make sure that the edits are in the best interest of the product and not aesthetics. Now, there are different ways to go about this. Some brands will have a team of designers who will edit their photos. On the other hand, many e-commerce businesses will outsource their product photos. This is made easier because you can use automated software to edit your photos like Bluehour for Shopify. An automated photo editing tool will help you find the best edits to your product photos. This can help you find edits to your photos that make them look more premium. While you want to make sure that the edits you’re finding are in the best interest of your product, you don’t want to overdo it and make your photos look too processed. You want to find the balance between professional and nice.
Use human judgment in other shots
AI can help you find the best edits, but it can’t tell you to slightly move your product or edit your photo to better fit with your product. That’s where human judgment comes in. Human judgment is the ability to make quick, but careful decisions. It’s important to note that you don’t want to make snap decisions when it comes to product photography. With human judgment, you want to quickly look at your photos and decide if you want to slightly move your product or edit the photo in some way.
Artificial intelligence can help you create better product photos for e-commerce. With the right tools and data, AI can match the color of your products and the environment in which they were shot. It can also help you find the best angles, lighting, and edits to help your products stand out. Artificial intelligence also doesn’t come without a cost, so you need to make sure that you’re using it to its fullest extent. When it comes to the creation of product photos, you want to make sure that you’re using all of the tools and strategies available to you.
At Bluehour, we help businesses in driving sales with incredible product photos. Increase your customer engagements, with product photos that stand out using Bluehour today.